The Tetley guide to boosting your sales & profits from tea

Brands deliver sales

“87% of convenience shoppers say brands are important when buying tea”

The top 4 brands deliver 85.6% of category sales

AC Nielsen volume percentage share 14.7.18

Take note of regional variations:

Scotland AC Nielsen volume percentage share 14.7.18

Sales driver checklist

Look for price marks and extra free packs that demonstrate your offer of value
Take care not to devalue sales by over promotion, price marks should be able to stand alone without being discounted further
Look for packs that can help you compete with larger retailers in your area
Leave room for higher value teas like the Tetley Super range with added vitamins and EFSA approved health claims – a wow factor on shelf and on trend attracting high repeat purchase
Excite your customers about tea with themes and events to give them reason to buy. A healthy eating theme or a breakfast or celebration tea time event can benefit sales across a number of categories

What to stock

Shelf plans

Total UK
Scotland
Consider everyday Decaf, Green, Fruit & Herbal and a premium tea like Earl Grey. Stock the top sellers in each tea segment you select for your store
Complement your core range with a selection of teas from the on trend segments to drive growth in tea sales and appeal to a wider age range
Consider everyday Decaf, Green, Fruit & Herbal and a premium tea like Earl Grey. Stock the top sellers in each tea segment you select for your store
Complement your core range with a selection of teas from the on trend segments to drive growth in tea sales and appeal to a wider age range

On shelf rules